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Why care about fashion when you are a lady of a certain age? The answer is simple: when we look good, we feel good.

COLOR

Color is the first component of the fashion equation and the most important one.  You can be “at the height of fashion, spend a million dollars on what you are wearing, and still not look good or feel good.

Today, it is easy to find a color palette that suits you best.  In the past, it was necessary to go to a “Color Me Beautiful” stylist and have your ‘colors done.’  The selections were named after the four seasons of the year: Spring, Summer, Fall, and Winter.  Today, this evaluation is available online.  The perfect colors for you are not affected by the aging process.  A color deck of all the colors suitable for you can be purchased online and is beneficial during the buying process.

CHARACTER

If you know your “fashion personality” or fashion character, you understand why certain styles appeal to you and which don’t.  Various sources and quizzes online will indicate your preferences.  Style types include: Classic, Romantic, Casual, Minimal, Heritage, Preppy, Edgy, and Bohemian. If you’d like, you can consult online personal stylists and shopping directories, as well as stores that carry the style of clothes that best suit you.

CAMOUFLAGE

Knowing how to dress for your body shape and physical deformities will ensure that you look your best.  Body shape classifications include: Inverted triangle, lean column, rectangle, apple, pear, and hourglass. There are ways to minimize chunkiness. Petite and tall women often have challenges, as do those with physical deformities, such as scoliosis and body-changing deformities.

COST

One of the reasons the fashion industry ignores older women, such as not showing them on their websites, catalogs, and various social media platforms, is that they already have clothes and have little need to purchase more.  Furthermore, women who are savvy in the above three fashion components can style their pieces with those already in their closet.  As clothes prices soar and incomes decline, this is a huge benefit.